Capstone delivers
high-impact results.

We’ll help you take your organization, business, cause,
issue, or candidacy to the next level.

A female-led public affairs firm.

Capstone was founded by Laura Capps, former White House speechwriter, U.S. Senate communications director, and an elected school board member. For over two decades, Capps has counseled and led public affairs campaigns for national leaders and dozens of major organizations. The Capstone team is comprised of women who bring the expertise and experience to provide strategic guidance and hands-on support to those facing complex challenges. Please read below about the services we provide.

Capstone founder Laura Capps photo credit: Manjari Sharma

Capstone founder Laura Capps photo credit: Manjari Sharma

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Build Your Brand

Next level impact requires determining your path forward (based on your ‘why’) and designing a plan to gain traction. Capstone can help your organization, cause, campaign or business strengthen your market position through multi-pronged initiatives. These will involve a variety of tactics that draw upon our expertise in public affairs, communications, rapid response, digital strategy, and political campaigns.

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Tell Your Story

How you tell your story, how often and to whom can make a world of difference. Capstone provides strategic counsel on public relations to help move opinion, advance your brand, build support, drive a message, and achieve results.

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Advance Your Cause

Capstone’s background in political campaigns, the inner machinations of government, and highly charged political environments provides the know-how to develop issue advocacy campaigns for organizations, coalitions, non-profits, and political and corporate leaders.

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Build Your Base

Teamwork makes the dream work. Developing partners, alliances and establishing coalitions is often key to elevating your work and launching a successful campaign or initiative.

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Our Partners

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Testimonials

  • “Laura isn’t just a consultant - she is a true partner. She knows what it takes to make an impact and provides an outside-the-box strategy. Her versatility in the worlds of communications and advocacy is hard to find. And she’s a fantastic team player to work with."

    — Josh Fryday, CA's Chief Service Officer and Former President of Golden State Opportunity

  • "Laura is a dream collaborator with an abundance of good ideas, impressive national network and deep understanding of governing at the federal, state and local levels. With her wealth of experience in government, as well as the media and non-profit sectors, Laura brings to the table strategic thinking, insightfulness, sound judgment, and a communications mastery that are invaluable. An absolute professional, she's also refreshingly down-to-earth and easy to work with; I feel very lucky to be a beneficiary of her counsel and expertise."

    — Debbie Cox Bultan NewDEAL Chief Executive Officer

  • "Laura is brilliant. The breadth of her experience - from working at the highest levels of public service, on a national and international level, to the most local levels of government - make her an invaluable thought partner in advancing your ideas. She also has an uncanny ability to translate big-picture ideas into practical policy recommendations that are easy to communicate. I can't recommend her highly enough."

    — Jaime Uzeta, CEO of Public Allies

  • "Laura is a masterful storyteller who quickly masters an organization’s programs and unique value proposition, then frames a compelling narrative to help advance its mission."

    — Diana Sciocchetti Martin, Chief Marketing Officer Healthier Generation